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Uncompromising intimacy: The route to transformational ideas

This is a story of transformation, of a company set on transforming healthcare and research that focused on ‘uncompromising intimacy’ to deliver transformational insight. 23andMe is a personal DNA service that costs just $99. The company is...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anita Black, Neil Rothstein
June 15, 2013
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Citation

Black and Rothstein (2013a, June 15). Uncompromising intimacy: The route to transformational ideas. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uncompromising-intimacy-the-route-to-transformational-ideas